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    48


    SOLE

    PROPRIETORSHIP

    ANTON SCHIEL


    Beginning with the production of dolls and carnival wigs


    1952
    1954
    1956
    1958
    1960

    From the mid-50s onwards, Anton Schiel is supported by his daughter Ursula and her husband Harald Schulz.

    19
    70


    FIRST EUROPEAN

    MANUFACTURER OF

    FOAMED PVC TYRES


    Continuous investment in the production and strategic separation of the two businesses pays off.


    1972
    1974
    1976
    1978
    1980
    1982
    1984
    1986
    1988

    The product portfolio grows and includes in these years wheels for dolls’/babies’ prams and garden furniture, tennis rackets, shoe soles, key rings, hangers, rakes and roller skates.


    First generation change in 1989.

    Ursula and Harald Schulz take over the management of the entire company.

    20
    04


    2. NEW GENERATION

    + LAUNCH OF INNOVATIONS

    ON THE MARKET

    “LOOP” SYSTEMS


    From 1st January, Melanie Westlin manages the company with her husband and authorised representative Martin Westlin as the sole CEO of the company.


    Schiel has the new “loop” tyre system patented. It combines the specific advantages of air and cushion tyres.

    Pneumatic tyre comfort without a tube and without a valve – with first-class handling characteristics and increased safety.


    20
    09


    EXPANSION OF

    SERVICE RANGE

    1. COMPLETE PRODUCT

    DIRECT TO RETAILERS


    With the Xplory® Rider sibling board from Stokke®, Schiel takes the next strategic growth step.

    A complete product for trade!


    In addition to development and production, Schiel takes over the assembly of the complete product.

    The company also manages the sophisticated logistics to make sure the product is checked, packaged, ready for sale and on time with the distributor.


    20
    14


    INCREASE IN

    PRODUCTION

    CAPACITY


    2014 and 2015 sees the production capacity increased due to the enormous demand for “solight ecco”.



    History

    of the Company

    Schiel


    1946
    1948
    1950

    19
    59


    ENTRY INTO

    PLASTICS PRODUCTION


    Foray into a completely new business.

    An innovative approach to process the remaining materials and produce tyres therefrom is rewarded with great success.


    1962
    1964
    1966
    1968
    1970

    In 1962, Schiel is the first German company to produce disc rims made of plastic.

    19
    90


    PRODUCT INNOVATIONS

    FROM COMPANY SCHIEL


    From the 90s, the demand for product innovation in the pram sector increases. All significant pram manufacturers rely on the trendsetting product innovations of the company Schiel.


    1992
    1994
    1996
    1998
    2000
    2002
    2004

    1992 sees Schiel launch its first ready-mounted assembly on the market. With the permanent adaptation to the growing needs of customers, this joint is used in many different industries.

    20
    06


    CONTINUATION OF INNOVATION

    AND INVESTMENT COURSE


    Schiel represents innovation and superior quality. With the introduction of a new ERP system including workflow automation in 2006, Schiel is very efficient and service-oriented.


    2008

    In addition to individual components, the development increasingly focuses on complex assemblies. Delivered as a pre-tested unit, the installation time is reduced at the customer’s assembly line.

    20
    10


    MATERIAL INNOVATION

    SOLIGHT ECCO®


    In 2010, Schiel brings “solight ecco”, a material innovation, on the market. The high quality plastic material sets new standards in terms of wheels, handles and wherever it is used for long-lasting Made in Germany quality.

    (www.solight-ecco.de)


    2012